Well, search ads are comparatively better channel to drive sales if the keywords (phrases rather) are on target. However, Youtube/FB/Banners are really driving brand awareness and top of mind. When customers have been built up "top of mind" of your brand, they will search for you, hence, SEO is in place doing the job for you to let you to be "Found".
In a lot of situations, in a competitive landscape, you need to do a lot of "comparison" content of yourself against the competitors. Imagine when you want to buy something, you will read a whole lot of comparison being written by a lot of "unknown" people before you make up your mind which products are your better choice. The customers don't necessarily go to your brand website to read your product specifications but they may search something like "best accounting app for SME"...So, pushing articles to various blogs will help in longer term.
Comments